56
pc
Launch itA $3.8M/yr market growing +1.4% this quarter with returns at 0.2% — clears our launch bar.
Review moat
Incredible19.27avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$3.8M$3.8M/yr · 1.3M searches
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad$2854.34avg listing price — sweet spot $15–$100
Price range
Bad$470.25–$11410.86cheapest to priciest tracked listing — scored on the share inside $15–$100