42
pc case
Skip itPrices mostly outside the sweet spot ($115.64–$697.02) — this niche doesn't clear our bar today.
Review moat
Great164.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Market size
Okay$179K$179K/yr · 389K searches
Avg price
Okay$271.24avg listing price — sweet spot $15–$100
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Returns
Okay4.7%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Price range
Bad$115.64–$697.02cheapest to priciest tracked listing — scored on the share inside $15–$100