45
microphone
Skip itWeak search conversion (1.4%) — this niche doesn't clear our bar today.
Market size
Great$1.1M$1.1M/yr · 593K searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$130.25avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Returns
Okay3.8%return rate — above 5% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Review moat
Bad4,779.33avg incumbent reviews — the moat a new listing must climb
Price range
Bad$21.56–$361.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Signals High Price