62
laptop
Launch itA $16.4M/yr market growing +17.1% this quarter with returns at 1.5% — clears our launch bar.
Market size
Incredible$16.4M$16.4M/yr · 7.2M searches
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Competition
Great24%top-5 click share — an open shelf
Review moat
Great296.14avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Growth
Okay+17.1%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad$1756.89avg listing price — sweet spot $15–$100
Price range
Bad$115.80–$19959.50cheapest to priciest tracked listing — scored on the share inside $15–$100