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display port
Skip itA small market ($72K/yr) — this niche doesn't clear our bar today.
Avg price
Great$50.81avg listing price — sweet spot $15–$100
Price range
Great$22.34–$109.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad6,712.1avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$72K$72K/yr · 26K searches
Signals High Price