56
desk fan
Worth a lookShows demand growing +158.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+158.8%90-day search growth — must beat 0% to launch
Avg price
Great$66.11avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good804avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Okay$31.65–$176.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$36K$36K/yr · 39K searches