36
capture card
Skip itPrices mostly outside the sweet spot ($36.47–$807.63) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay1,945.65avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$202.32avg listing price — sweet spot $15–$100
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$131K$131K/yr · 22K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Returns
Bad6.4%return rate — above 5% kills the launch gate
Price range
Bad$36.47–$807.63cheapest to priciest tracked listing — scored on the share inside $15–$100