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28

1tb m.2

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Prices mostly outside the sweet spot ($162.75–$565.16) — this niche doesn't clear our bar today.

Market size 30Growth 29Conversion 5Competition 31Returns 64Price range 0Avg price 12Brand share 25Review moat 41Quality gap 21

Returns

Good2.4%

return rate — above 5% kills the launch gate

Review moat

Okay2,449.89

avg incumbent reviews — the moat a new listing must climb

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$136K

$136K/yr · 82K searches

Growth

Okay+2.9%

90-day search growth — must beat 0% to launch

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad$424.22

avg listing price — sweet spot $15–$100

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Price range

Bad$162.75–$565.16

cheapest to priciest tracked listing — scored on the share inside $15–$100