50
vanity mirror
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but prices mostly outside the sweet spot ($29.23–$946.36) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Market size
Good$620K$620K/yr · 164K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,275.74avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$211.74avg listing price — sweet spot $15–$100
Returns
Okay4.6%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Price range
Bad$29.23–$946.36cheapest to priciest tracked listing — scored on the share inside $15–$100