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vanilla perfume
Skip itA concentrated shelf (top 5 take 80% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$75.52avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$19.76–$174.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,628.91avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$146K$146K/yr · 94K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf