41
umrah essentials
Skip itSoft demand (-70.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great119.33avg incumbent reviews — the moat a new listing must climb
Avg price
Great$54.78avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$19.49–$126.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.5%return rate — above 5% kills the launch gate
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$35K$35K/yr · 34K searches
Growth
Bad-70.1%90-day search growth — must beat 0% to launch