65
travel size shampoo
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Great+107.5%90-day search growth — must beat 0% to launch
Avg price
Great$57.15avg listing price — sweet spot $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,175.54avg incumbent reviews — the moat a new listing must climb
Price range
Good$11.15–$160.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$36K$36K/yr · 25K searches