56
tinted sunscreen
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$50.45avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Growth
Good+28.2%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Good$18.21–$172.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,956.66avg incumbent reviews — the moat a new listing must climb
Market size
Bad$95K$95K/yr · 166K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals High Price