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thermal brush
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good$820K$820K/yr · 219K searches
Avg price
Okay$208.14avg listing price — sweet spot $15–$100
Review moat
Okay2,685.86avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.3%return rate — above 5% kills the launch gate
Competition
Bad72%top-5 click share — a locked-up shelf
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$61.94–$309.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price