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silicone body scrubber
Skip itSoft demand (-13.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.60avg listing price — sweet spot $15–$100
Price range
Great$13.89–$74.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$220K$220K/yr · 111K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Okay3,766avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-13.8%90-day search growth — must beat 0% to launch