45
shot bottles
Skip itSoft demand (-26.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$60.52avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good761.57avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad$6.09–$400.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$57K$57K/yr · 23K searches
Growth
Bad-26.7%90-day search growth — must beat 0% to launch