54
scalp scrub
Worth a lookShows low returns (0.7%), but soft demand (-21.5% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$62.63avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,157.52avg incumbent reviews — the moat a new listing must climb
Price range
Good$14.28–$184.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$66K$66K/yr · 42K searches
Growth
Bad-21.5%90-day search growth — must beat 0% to launch