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pregnancy test
Worth a lookShows low returns (0.7%), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$41.81avg listing price — sweet spot $15–$100
Price range
Great$10.45–$105.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Market size
Good$339K$339K/yr · 160K searches
Growth
Okay+19.3%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad5,427.38avg incumbent reviews — the moat a new listing must climb