46
perfume organizer
Skip itWeak search conversion (1.4%) — this niche doesn't clear our bar today.
Avg price
Great$55.64avg listing price — sweet spot $15–$100
Price range
Good$23.16–$127.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good663.49avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Returns
Okay4.2%return rate — above 5% kills the launch gate
Market size
Okay$111K$111K/yr · 145K searches
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale