54
oud perfume for men
Worth a lookShows beatable incumbent ratings (4.1★), but soft demand (-4.6% this quarter) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$67.67avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Market size
Good$277K$277K/yr · 201K searches
Review moat
Okay2,133.92avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay$14.83–$310.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Signals High Price