42
osis+
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$88.72avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,506.12avg incumbent reviews — the moat a new listing must climb
Price range
Okay$52.39–$174.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Market size
Bad$43K$43K/yr · 18K searches
Brand share
Bad100%top-5 brand share — brand-locked demand