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olive oil spray
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.38avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$11.71–$24.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.5%90-day search growth — must beat 0% to launch
Review moat
Bad5,188.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad$41K$41K/yr · 21K searches
Brand share
Bad97%top-5 brand share — brand-locked demand