43
nail fungus treatment
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$76.43avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Price range
Okay$27.51–$206.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,029.75avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Market size
Bad$55K$55K/yr · 18K searches
Signals High Price