54
milky toner
Worth a lookShows sweet-spot pricing room ($22.01–$78.67), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Price range
Incredible$22.01–$78.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$53.62avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$321K$321K/yr · 201K searches
Growth
Okay+13.3%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,762.09avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price