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laverne perfume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible3.35avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Okay$192.68avg listing price — sweet spot $15–$100
Price range
Bad$33.16–$351.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
Market size
Bad$13K$13K/yr · 44K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand