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korean skincare
Worth a lookShows a $3.5M/yr market, but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Market size
Incredible$3.5M$3.5M/yr · 2.0M searches
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$67.79avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Review moat
Bad8,883.32avg incumbent reviews — the moat a new listing must climb
Price range
Bad$17.89–$474.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price