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kids deodorant
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$50.17avg listing price — sweet spot $15–$100
Price range
Great$33.71–$104.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+59.7%90-day search growth — must beat 0% to launch
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,733.7avg incumbent reviews — the moat a new listing must climb
Market size
Bad$40K$40K/yr · 23K searches
Signals High Price