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indigo powder for hair
Worth a lookShows a sweet-spot price point ($31.84 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$31.84avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great$10.77–$80.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+27.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,761.18avg incumbent reviews — the moat a new listing must climb
Market size
Bad$76K$76K/yr · 39K searches