56
heatless curls
Worth a lookShows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Avg price
Incredible$32.16avg listing price — sweet spot $15–$100
Price range
Great$11.84–$80.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,387.39avg incumbent reviews — the moat a new listing must climb
Market size
Bad$64K$64K/yr · 59K searches
Growth
Bad-25.2%90-day search growth — must beat 0% to launch
Signals Quality Gap