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headband
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$17.35avg listing price — sweet spot $15–$100
Price range
Great$11.31–$32.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,740avg incumbent reviews — the moat a new listing must climb
Market size
Okay$169K$169K/yr · 250K searches
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand