50
hair rollers
Worth a lookShows a sweet-spot price point ($33.64 avg), but soft demand (-24.5% this quarter) keeps it on the watch list.
Avg price
Incredible$33.64avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good$11.58–$164.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,342.58avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$137K$137K/yr · 110K searches
Growth
Bad-24.5%90-day search growth — must beat 0% to launch
Signals Out of Stock