60
hair mist
Worth a lookShows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Brand share
Great44%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$56.47avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Review moat
Good1,320.2avg incumbent reviews — the moat a new listing must climb
Price range
Good$13.96–$184.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$49K$49K/yr · 76K searches