49
hair growth oil
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$68.04avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Okay$26.65–$217.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Review moat
Bad10,617.45avg incumbent reviews — the moat a new listing must climb
Market size
Bad$74K$74K/yr · 83K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Signals High Price