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gua sha
Skip itA concentrated shelf (top 5 take 80% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$28.35avg listing price — sweet spot $15–$100
Price range
Great$13.09–$49.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$137K$137K/yr · 111K searches
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad7,238.75avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf