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face mask
Launch itA $945K/yr market growing +6.3% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$34.99avg listing price — sweet spot $15–$100
Price range
Great$8.88–$66.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$945K$945K/yr · 702K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Review moat
Bad4,924.19avg incumbent reviews — the moat a new listing must climb