57
eye patches
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$69.88avg listing price — sweet spot $15–$100
Market size
Good$624K$624K/yr · 248K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+33.4%90-day search growth — must beat 0% to launch
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay$19.20–$248.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,479.55avg incumbent reviews — the moat a new listing must climb
Signals High Price