42
derma pen
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Returns
Great2.0%return rate — above 5% kills the launch gate
Review moat
Good954.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Okay$263.27avg listing price — sweet spot $15–$100
Market size
Okay$144K$144K/yr · 101K searches
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Price range
Bad$16.13–$521.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale