50
cotton pads
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($5.00–$18.39) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Market size
Good$510K$510K/yr · 302K searches
Review moat
Good1,108.15avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.87avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.00–$18.39cheapest to priciest tracked listing — scored on the share inside $15–$100