50
castor oil
Worth a lookShows low returns (0.8%), but a deep review moat (22,887 avg reviews) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$35.49avg listing price — sweet spot $15–$100
Price range
Great$10.78–$86.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Market size
Good$416K$416K/yr · 215K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Review moat
Bad22,887.08avg incumbent reviews — the moat a new listing must climb