49
caffeine eye cream
Skip itA small market ($64K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$55.63avg listing price — sweet spot $15–$100
Price range
Great$21.40–$111.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Review moat
Bad7,442.54avg incumbent reviews — the moat a new listing must climb
Market size
Bad$64K$64K/yr · 35K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Signals High Price