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50

boric acid

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 18Growth 57Conversion 80Competition 3Returns 99Price range 95Avg price 95Brand share 0Review moat 24Quality gap 95

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$37.22

avg listing price — sweet spot $15–$100

Price range

Incredible$16.63–$60.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Growth

Good+31.2%

90-day search growth — must beat 0% to launch

Review moat

Bad5,051

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$72K

$72K/yr · 23K searches

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand