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57

body sunscreen

Worth a look

Shows demand growing +204.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 11Growth 97Conversion 43Competition 47Returns 96Price range 65Avg price 95Brand share 46Review moat 24Quality gap 60

Growth

Incredible+204.2%

90-day search growth — must beat 0% to launch

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$44.97

avg listing price — sweet spot $15–$100

Price range

Good$20.38–$143.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,003.79

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$45K

$45K/yr · 29K searches