48
body mist
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$64.27avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Okay$263K$263K/yr · 441K searches
Growth
Okay+18.4%90-day search growth — must beat 0% to launch
Review moat
Okay3,060.53avg incumbent reviews — the moat a new listing must climb
Price range
Okay$10.82–$347.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
Signals High Price