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aleppo soap
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$43.38avg listing price — sweet spot $15–$100
Price range
Great$18.09–$101.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great410.77avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$23K$23K/yr · 27K searches