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52

alcohol spray

Worth a look

Shows low returns (0.5%), but a small market ($55K/yr) keeps it on the watch list.

Market size 14Growth 23Conversion 76Competition 42Returns 98Price range 92Avg price 95Brand share 49Review moat 94Quality gap 42

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$22.92

avg listing price — sweet spot $15–$100

Review moat

Great125.9

avg incumbent reviews — the moat a new listing must climb

Price range

Great$13.23–$62.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-3.3%

90-day search growth — must beat 0% to launch

Market size

Bad$55K

$55K/yr · 33K searches