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adapalene gel
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$83.37avg listing price — sweet spot $15–$100
Growth
Good+29.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$181K$181K/yr · 93K searches
Review moat
Okay2,786avg incumbent reviews — the moat a new listing must climb
Price range
Okay$36.67–$212.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Signals High Price