39
wipes warmer
Skip itSoft demand (-16.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$99.71avg listing price — sweet spot $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Okay1,783.53avg incumbent reviews — the moat a new listing must climb
Price range
Okay$36.57–$239.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Returns
Bad5.1%return rate — above 5% kills the launch gate
Market size
Bad$74K$74K/yr · 15K searches
Growth
Bad-16.2%90-day search growth — must beat 0% to launch