47
thermometer
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Good$102.79avg listing price — sweet spot $15–$100
Market size
Good$694K$694K/yr · 221K searches
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Price range
Okay$7.51–$251.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Review moat
Bad6,407.58avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Signals High Price