65
swimming diapers
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Growth
Incredible+206.0%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible$28.73avg listing price — sweet spot $15–$100
Price range
Incredible$18.08–$44.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Review moat
Great493.13avg incumbent reviews — the moat a new listing must climb
Market size
Okay$119K$119K/yr · 39K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand