51
natural soap
Worth a lookShows low returns (0.5%), but a small market ($26K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$19.67avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$4.54–$37.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Growth
Good+35.1%90-day search growth — must beat 0% to launch
Review moat
Good1,329.29avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$26K$26K/yr · 21K searches
Signals Low Review Barrier